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79 Madison Ave
New York, NY, 10016
United States

Obvious State is a small independent press offering books, art prints and paper goods.



Obvious State is a New York City based indie press. Our books, art prints and paper goods reflect our love of literature, language and urban culture.

Whether we draw inspiration from an insightful line of prose or the storied Paris streets Hemingway roamed, we believe the well-examined life is the best life.

Our products are available in our shop and through our retail and publishing partners worldwide.


Chronicle Books
Random House
Pottery Barn
Book Riot


Nichole Robertson
Co-owner, Writer, Photographer

Prior to co-founding Obvious State, she spent 10 years as a New York-based freelance writer and Creative Director working with advertising agencies, magazines and brands, including Tribal DDB, Aveeno, Reebok, Kiehls, Estee Lauder, Bumble and Bumble, Bravo TV and Real Simple. In 2009 she moved to Paris, rekindled her love of photography and began work on The Paris Color Project, which later became a series of prints, paper goods and a bestselling book, Paris in Color. 

Evan Robertson
Co-owner, Writer, Illustrator

Evan studied writing, literature and classical theatre at Yale University and The Juilliard School. He believes that a great story dictates the right medium, not the other way around, therefore much of his work is cross-disciplinary. He spent five years acting in New York, where he won the Actors’ Equity award for best performance in a classic play. From 2000-2010, he was the lead guitarist in The Petersons – a hybrid theatre group/rock band that combined fictional narrative with live music. In 2010, he received wide recognition for his series of literature-inspired designs that combined snippets of text with minimalist illustrations. 


Art Director



Obvious State   |   79 Madison Avenue   |   New York, NY 10016   |   917.834.0033

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